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Until Next Time

25 Jan

Thank you for all your support these last years. Right now, I’m taking a bit of a hiatus. But not to worry — I’ll be back to blogging here soon. In the meantime, you can follow my latest work on CMT.com/News and, as always, @ConsumingPR on Twitter. See you there!

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Ways to Boost Your Content Marketing

19 Aug

The way companies interact and engage with both prospects and current customers is becoming increasingly complex. Salesfusion shares a few pieces of advice on how you can use content marketing to increase your ROI, brand awareness and engagement:

1) Define your objectives. What is your purpose? Are you trying to increase brand awareness, drive more sales, or build a base of brand loyal customers?

2) Attract, Convert, Nurture. Research your leads to understand their industry, stage in the buying cycle, company size, needs, and more. Your leads are more likely to feel connected to your brand if you create customized content that speaks to them.

3) Strategize. Push content out across a variety of different marketing channels to reach your target audience. Determine what the message will be and how you will convey it. Always keep your ultimate goal in mind when building a full 360 degree consisten marketing campaign.

4) Invest in dynamic content. Dynamic content is when certain aspects of your landing pages or email marketing content change based on the user’s interests to create a relevant, tailored experience. You can garner information to implement this by requesting simple online surveys be completed by your website visitors.

5) Stay organized. Embrace a platform like marketing automation to keep your content marketing organized and segmented. Create a detailed task list to ensure you’re thoroughly covering all steps of the process and allowing time to test and review content before it is pushed out to the public.

Any other tips you’d add to this list? Share your advice by leaving a comment!

Stay tuned!

19 Jul

Hey Consuming PR readers,

After taking a summer break, we’re back. So, not to worry. Keep checking back here for more in the coming days 🙂

Hope you’re enjoying your summer as well!

Social Customer Service Tips

10 Jun

Below are a few things I like to keep in mind when managing customer service on social. Have any more to add?

  • Recognize in a timely manner. Even if you are unable to quickly answer someone’s question or concern, make sure you at least say you’ll get back to them. This way, they know they’ve been heard and will, hopefully, stay patient.
  • Find a solution. After letting the customer know you’ve heard them, now it’s time to find a solution for them. Act as their partner, rather than someone behind the glass. Asking questions is a good thing, but try to think of all the questions that will give you the right information you’ll need rather than going back and forth. This will save you both time.
  • Take it offline. If the conversation is becoming heated or is taking to many back-and-forth public messages, take it offline. Your community will be happy you did as this could cannibalize message streams. Once they’ve received the necessary information, think about posting to the message stream where the convo all started so that other community members can benefit and see a resolution. 
  • Compensate. Prepare an arsenal of treats. Ask your manager if you can give out coupons codes, free samples/products, etc. when necessary. Of course, these should only be used in the right situation. So, put together a document outlining when it’s deemed appropriate.
  • Record. Remember to track these customer questions and issues so you can determine trends, prepare FAQs, social content, etc. This tracking will also help every team in the organization. For example, if there’s a functionality that’s causing customers grief, you can send this trend over to the developers so they can improve the product. 

#Music Mondays: Coachella Artists and the Power of Social Media

14 Apr

With the closing of Coachella Weekend 1 yesterday, I’m serving up a few of my favorite remixes where both the remixed artist and producer were both on the lineup.

So, you have BANKS, Disclosure and Daughter – all performed live at Coachella. And then you have the producers: Shlohmo, Flume and Sound Remedy, who remixed these tracks and played at Coachella too.

With that in mind, Coachella is a perfect example of how the power of social media is changing the way artists share music. Not only is the average consumer getting music faster, but the artists themselves are passing music around to create beautiful works of collaborative art! Enjoy the sounds, readers!

ESCADA Launches E-commerce in USA

5 Mar

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Luxury fashion brand ESCADA will launch today its online store in the United States of America, following the successful introduction of ESCADA.com to the European markets in 2013. Welcome to the 21st Century, ESCADA!

The E-Store will offer a wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.

Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”

Usability and design is likewise important in the ESCADA E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the ESCADA brand identity.

And check this out: All social media channels are integrated into the new online store. The site, which is optimized for mobile applications, ensures an ideal display on all devices. Remember readers, always keep in mind mobile. You’d think it’s a no brainer, but many companies forget all about optimizing and scaling for different devices.

The store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.

The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy. An exclusive packaging concept completes the range of service offers of the ESCADA E-Store.

Hermes NexTec, specialist in international full-service e-commerce solutions, provides all services along the online value chain including shop, content and IT management and in close collaboration with ESCADA performance marketing. In addition to these services Hermes Fulfilment supplies with warehousing, customer care, finance services and returns management.

Twitter: @ESCADA
Facebook: http://www.facebook.com/ESCADA

Festival to Watch: The Do Lab Presents Lightning in a Bottle 2014

4 Mar

Lightning in a Bottle 2014

Lightning in a Bottle happens Memorial Day Weekend May 22nd-26th at the San Antonio Recreation Area in Bradley, California. Music, art, yoga and more… everything you need to recharge your mind and body. As a street teamer for the festival, I’m always spreading the good word. This festival will put a perma-smile on your face 🙂 And if you aren’t familiar with LIB, you might be with The Do LaB, the folks that support Coachella by featuring up-and-coming electronic acts on their own stage – and, of course, the famous water hose to cool off.

Tickets are on sale now: lightninginabottle.org. Get them now and listen to a few of my favorites: Gramatik, Phantogram, Little Dragon, Moby, The Polish Ambassador, Sugarpill, Chet Faker, Baauer (for funsies) and Cashmere Cat. But I can’t wait to discover more music from the lineup!

Follow LIB online:
Facebook: http://www.facebook.com/LightningInaBottle
Twitter: http://www.twitter.com/libfestival
Instagram: http://www.instagram.com/libfestival
Tumblr: http://www.lightninginabottlefestival.tumblr.com/
YouTube: http://www.youtube.com/user/thedolab