Designer after designer has pulled out of New York Fashion Week because of the costly expenses. ABC News shares these figures: “It’s a fortune — $28,000 just for the tent!” exclaims Mara Hoffman, 31, best known for creating memorable frocks for Sex and the City. “It totals maybe $70,000 for everything — it’s nuts.”
We all know that Vera Wang, Betsey Johnson and Monique Lhuillier have opted out for this fall season show. Even though they may not be in the tents at Bryant Park, designers need not completely abstain from any sort of display. There are many economical alternatives to runway shows such as off-site shows, presentations or even transforming spaces into markets like Alexander McQueen for instance!
Alexander McQueen debuts his Target McQ line at St. John’s Center (330 West Street at West Houston Street) from noon until 10pm on February 14th and 15th. McQ will later launch nationwide on March 4. Fashionista‘s Britt Aboutaleb describes, “they’re transforming the space into their own version of Camden Market complete with chain link fences, distressed plywood and graffiti-covered grates to ‘evoke some rock ‘n roll nostalgia’.”
Do you have any other brilliant ideas to share for those absent from Fashion Week? Do presentations and market spaces suffice?
Fashionistas are protesting once again! I hate to break it to ya, but it looks like Betsey Johnson will not be launching a diffusion line with H&M or Target. “‘The rumors are false,'” a rep confirmed to People.com,” reported by The Cut. Only a few days ago we were cheering on the label for their efforts. Even if it was a rumor, Betsey Johnson needs to give the people what they want!
The mass excitement is a testament to this cash-cow idea. As I explained in my previous post, collaborating with a retail chain for a short time would boost profits without tarnishing the luxury name.
Remember Alexander McQueen’s announcement to collaborate with Target last November? Heck, besides Kohl’s, Vera Wang has even collaborated with Serta mattresses! Designer collaborations generate high short-term profits that can sustain a company during a slow economy.
It is important to keep an eye on the current market because of its ever changing environment. Currently, consumers are trying to find affordable luxuries. Fashionista’s are still addicted to shopping but are now digging for deals. Karim Shah of Pierce Mattie PR’s The Fashion Rag also recognizes this market in his latest post saying, “don’t discount the power the average woman beholds. Consider those with moderate taste.” If the average consumer can buy designer brands at a low price, they will go for it like a mad dog.
Are there other ways designer collaborations can help fashion labels?