Tag Archives: Event Planning

Trend Watch: Music Festival Style

3 May

Photo: Refinery29 SF Launch Party

Last Thursday, I attended the Refinery29 SF launch party and mingled with San Francisco’s fashionistas and ‘os. A few days before the event, I had my usual mini panic attack (like most girls do before an event) and remembered coming across the cutest dress from a recent email sent over by A|X Armani Exchange about their event at Coachella.

Only a few days before the Refinery29 SF launch party, I raced over to the store and bought the Flutter Sleeve Mini Dress by A|X Armani Exchange that caught my eye while going through my inbox. Saved!  All in all, it was an awesome night and the dress was perfect for the party.

Wondering if there are any other fun ways to wear the dress? Check out Vanessa Hudgens below as she belted the dress and slouched it down below her shoulders for a more casual look.

Find even more casual “music festival style” below on celebs like Penn Badgley, Kellan Lutz, Ian Somerhalder, Jamie Chung, Nina Dobrev, Shiloh Fernandez, Heather Hemmens, Jessica Stroup, Matt Barr, Taryn Manning, Evan Ross and Marielle Jaffe.

They all showed off their best festival fashion in Armani Exchange last month in Indio, CA, throughout Coachella’s countless shows and soirees.

And on Saturday, April 16, A|X Armani Exchange and 944 Magazine hosted the second annual NEON CARNIVAL in Indio, CA. When they weren’t hitting the dance floor, guests enjoyed carnival games and rides like bumper cars, kite runners and slides, and noshed on old-school carnival snacks. Also featured at the festivities: Case–Mate provided a photo booth for guests to snap shots and capture the memories as they were displayed on the hangar wall.  5Gum dished out treats for guests to enjoy while Jose Cuervo Platino and Ciroc Vodka kept the soiree alive well into the morning hours with each of their signature cocktails.

Sounds like a fun time and a great way to bring fashion and music together through timely events! Check out all the style below and tell me what do you think of this trend! How would you “rock” it?

Armani Exchange Music Festival Style

All items above are available at Armani Exchage Stores and online at www.armaniexchange.com.

GET THE LOOKS: Vanessa Hudgens: Flutter Sleeve Mini Dress; Heather Hemmens: Jungle Burnout Shirt; Jamie Chung: Sheer Rouched Jacket; Nina Dobrev: Bahama Print Maxi Dress; Marielle Jaffe: Pieced Bikini; Heather Hemmens: Quilted Cross Body Bag; Jamie Chung: 20th Beaded Shift Dress; Jessica Stroup: Metallic Bandeau Mini; Shiloh Fernandez: Hooded Linen Shirt; Kellan Lutz: Dark Wash T-Shirt; Penn Badgley: Space Stripe Henley; Penn Badgley: Yarn Stripe Henley; Kellan Lutz: Straw Fedora; Penn Badgley: Linen Utility Shirt; Solar Remix Sunglasses.

**Photo Credit: StarTraks Photo

**Kellan Kutz Photo Credit: Zimbio **Penn Badgley Photo Credit: WENN Photos

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Alternatives to Fashion Week

1 Feb

insidebryantpark

Designer after designer has pulled out of New York Fashion Week because of the costly expenses. ABC News shares these figures: “It’s a fortune — $28,000 just for the tent!” exclaims Mara Hoffman, 31, best known for creating memorable frocks for Sex and the City. “It totals maybe $70,000 for everything — it’s nuts.”

We all know that Vera Wang, Betsey Johnson and Monique Lhuillier have opted out for this fall season show. Even though they may not be in the tents at Bryant Park, designers need not completely abstain from any sort of display. There are many economical alternatives to runway shows such as off-site shows, presentations or even transforming spaces into markets like Alexander McQueen for instance!

Alexander McQueen debuts his Target McQ line at St. John’s Center (330 West Street at West Houston Street) from noon until 10pm on February 14th and 15th. McQ will later launch nationwide on March 4. Fashionista‘s Britt Aboutaleb describes, “they’re transforming the space into their own version of Camden Market complete with chain link fences, distressed plywood and graffiti-covered grates to ‘evoke some rock ‘n roll nostalgia’.”

Do you have any other brilliant ideas to share for those absent from Fashion Week? Do presentations and market spaces suffice?