Tag Archives: fashion marketing

RVCA Debuts VELVET ECLIPSE Swim Collection & Music Video

12 Jun

RVCA Velvet Eclipse Swim Collection Video. Filmed in Long Beach, CA by Brandon Jensen. Song by Nylo. 

 

Rather than RVCA debuting their Velvet Swim Collection with only a standard lookbook, the clothing brand has created a music video that brings the pieces to life. This way, consumers can understand the product without going into the store, which could give the consumer a motivation to buy sooner.

Videos like this are not only purchase drivers, but they are also vehicles to communicate the brand identity in a way that draws the consumer into their desirable “lifestyle.” And why not pull it all together with great music? RVCA teamed up with Nylo, who’s Soundcloud can be found here. I liked the song so much, that I let the video play all the way through — great way to keep your viewer watching for longer!

Want to look through all the separates and bodies? Click here: SHOP NOW

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