Tag Archives: fashion

Model Ashley Smith and Nylo Bring Music and Fashion Together Again with RVCA for Fall 2014

12 Aug

RVCA Womens | Fall 2014 from RVCA on Vimeo.

RVCA debuts the Women’s Fall 2014 Campaign featuring RVCA Advocate Ashley Smith in yet another beautiful video lookbook featuring music by Nylo. Texas born model Smith has partnered with the lifestyle brand to deliver a series of signature capsule collections in select retailers worldwide.

Interestingly, Founder and President, PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Shop the collection featured in the film at: https://www.rvca.com/b/post/rvca-womens-fall-2014-lookbook. And, stay connected with RVCA via Instagram at @RVCA_WOMENS

Advertisements

ESCADA Launches E-commerce in USA

5 Mar

20140305-092343.jpg

Luxury fashion brand ESCADA will launch today its online store in the United States of America, following the successful introduction of ESCADA.com to the European markets in 2013. Welcome to the 21st Century, ESCADA!

The E-Store will offer a wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.

Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”

Usability and design is likewise important in the ESCADA E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the ESCADA brand identity.

And check this out: All social media channels are integrated into the new online store. The site, which is optimized for mobile applications, ensures an ideal display on all devices. Remember readers, always keep in mind mobile. You’d think it’s a no brainer, but many companies forget all about optimizing and scaling for different devices.

The store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.

The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy. An exclusive packaging concept completes the range of service offers of the ESCADA E-Store.

Hermes NexTec, specialist in international full-service e-commerce solutions, provides all services along the online value chain including shop, content and IT management and in close collaboration with ESCADA performance marketing. In addition to these services Hermes Fulfilment supplies with warehousing, customer care, finance services and returns management.

Twitter: @ESCADA
Facebook: http://www.facebook.com/ESCADA

Fashion Platform Spotlight: Dro.pt

3 May

There’s a new social platform coming to you soon just for launching merchandise online: Dro.pt. This platform enables you to reach retail buyers, bloggers, consumers and stylists through interactive lookbooks shared publicly and privately.

Within the interactive lookbook, users can buy merchandise or click ‘want’ if the merchandise is not yet available. The ‘want’ function is particularly interesting as users are notified the moment it’s in stock.

Right now, they’re in alpha testing and you can request an invite to test. Who knows — they might take a similar approach to Pinterest and keep things in beta while they’re blowing up.

And check them out on Spotify

Women’s Wear Daily CEO Summit: Tory Burch on Social Media

20 Nov

“Social media is about being in the moment.” — Tory Burch, CEO and designer.

Watch Tory speak at the WWD CEO Summit on her company’s use of social media. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. Enjoy!

 

Top Trend at Fashion Week Spring 2012: White on White

19 Sep

The one trend taking over spring fashion week 2012 is none other than white on white. I’m all about white on white; however, just be careful you don’t look like a marshmallow! How can you avoid this flop? Well, designers like Vera Wang, Rachel Roy and DKNY are all using light-weight to sheer fabrics so you’ll look almost angelic.

So, are you a fan of this trend? Check out my picks below and tell me what you think!

Photo Credit: Fashionology

Facebook Wall Protesting: Could It Be Considered Disturbing The Peace?

9 Aug

(Flickr: See-ming Lee)

Recently, you may have seen all the social chatter about the efforts of Change.org members behind the Clean Clothes Campaign. I started to recognize these efforts last month when I caught wind of the same story on Vogue.com regarding Versace’s commitment to banning the practice of sandblasting jeans, a technique used to give jeans a used look which is highly dangerous to workers, after Change.org members posted to their Facebook Wall.

Just last week, the Italian fashion house Dolce & Gabbana’s Facebook Wall was also bombarded by Change.org members’ messages demanding that the company ban sandblasting. According to Change.com, this move comes after more than 25,000 European and American activists joined a campaign on Change.org demanding that the company ban sandblasting.

“The technique, already banned in Europe, is reportedly still carried out in key garment-producing countries like Bangladesh and Turkey and can result in workers developing the irreversible lung disease silicosis,” reports Vogue.com.

Although this group used the written word to protest, Dolce & Gabbana deleted posts on its Facebook Wall after Change.org members posted messages demanding the company ban sandblasting.

A number of major brands, such as Levi’s, H&M, C&A, Gucci, and most recently Versace, have already abolished sandblasted jeans in their collections. Much like the recent Dolce & Gabbana efforts, the Clean Clothes Campaign forced Versace to lock it to the public after accusing them of using the procedure. The Italian fashion house eventually agreed to the group’s demands, going so far as to say that any supplier found to be employing sandblasting as a production technique would be in breach of contract with Versace.

“The Clean Clothes Campaign has now launched an impressive social media campaign and recruited tens of thousands of supporters from all over the world to demand that Dolce & Gabbana follow in the footsteps of their competitors and ban sandblasting,” said Change.org Organizer Meredith Slater. “Change.org is about empowering anyone, anywhere to demand action on the issues that matter to them, and it has been an honor to provide a platform for the Clean Clothes Campaign’s inspiring campaigns.”

In my opinion, expressing ones opinions through the written word is the best way to create change. However, Facebook Walls and other forums are now very similar to physical venues. Fashion labels and brands use Facebook to create the same feel as if the user were a customer in their physical store.

If people were to barge through the doors and begin protesting or squatting, do you think this might be considered disturbing the peace? Could this translate as similar activity on a Facebook Wall? What are your thoughts on moderating conversations online?

Blog Spotlight: Intern Chic

15 May

If you’re an intern or looking to start your summer internship soon, then check out the newest blog just for you! Intern Chic provides fashion interns with advice and news to increase their knowledge of the fashion industry specifically tailored to those just starting out. Unlike websites that only provide fashion internship listings, Intern Chic uniquely offers much more.

Intern Chic is divide into a few sections. Tip Dujour features weekly fashion internship advice from site creator Ashli Townsend. The List is a compilation of mini-profiles on fashion industry elite, complete with name pronunciations and Chic Facts. The Chic Calendar keeps interns in the know with the hottest fashion events of the year and Chic Listings showcases the latest fashion internship job opportunities.

Then, there’s Chic Speak, which is a dictionary filled with stylish terms necessary to speak the language of fashion. Intern Chat allows interns to connect and discuss past, current and future internships. The Trends section keeps interns up to date on the latest from the runways. Finally, Style Daily serves as the site’s fashion news blog.

About the Founder


Intern Chic was created and founded by “professional intern” and Los Angeles native, Ashli Townsend (@fashionablyL8). Ashli has completed a variety of internships, including Mattel’s Barbie Design Department, Baby Phat’s Design Department, as well as at a host of notable fashion PR firms. She ultimately decided to share the knowledge she gained while interning with the masses via Intern Chic.

Ashli says Intern Chic was created with fashion interns in mind, but benefits anyone striving to stay in the know with the fashion industry.