Photo: The Seattle Times
This past week was an important week for (PRODUCT) RED. It wasn’t difficult in the slightest to find your favorite brands turning red. Even the Space Needle turned red!
As an intern I have had the chance to experience working on Starbucks. It was great to experience the buzz generated by Starbucks and Frause, a full spectrum communications firm, about the (Starbucks) RED campaign around Seattle. Monday, December 1, was World AIDS Day and the Seattle-based company partnered with the Space Needle to show their support by up-lighting the iconic structure a bright red. Starbucks also decided to give 5 cents of every drink to the Global Fund. Also, from November 27 through January 2 the coffee company will donate 5 cents of a (Starbucks) RED™ Exclusive beverage to the Global Fund.
Waggener Edstrom has also helped (PRODUCT) RED in light of World AIDS Day. They produced a video with YouTube ceWEBrity, William Sledd (aka “Ask a Gay Man”) where he ambushes a girl at a mall to give her a (PRODUCT) RED makeover. The public relations agency also secured a contest on Polyvore.com and created a button for fashion bloggers, designed by Jordana Bruner, to show their support for (PRODUCT) RED’s effort in Africa.
It’s so great to see public relations agencies working together for a good cause and a great company that strives for helping people in Africa. How have you helped the effort in Africa? Do you buy RED products?
Add the (PRODUCT) RED button to your fashion blog! Embed Code: <a href=”http://www.joinred.com” target=”_blank”><img src=”http://i96.photobucket.com/albums/l200/grantcwilliams/proudtowear.jpg” border=”0″ alt=”Photobucket”></a>
Disclaimer: I am currently working on the Starbucks team as an intern at Frause.