Tag Archives: geo-location

Foursquare. It’s Back and Better Than Ever!

11 Aug

Just three years ago, I was sitting with CEO/Co-Founder Dennis Crowley at his Girls in Tech fireside chat in San Francisco where he described his vision for Foursquare.

He compared this future iteration to Clippy. You know, that silly (and annoying) paperclip from Microsoft Office living on the side of your screen. He explained that Foursquare would one day “be your personal tour guide, or Clippy for your pocket. This personal tour guide would be so in tune with your everyday behaviors, that it would recommend places to check out as you walked around the city you’re in.” Check out my video of Dennis Crowley describing the future of Foursquare on Socialcam here

Now, they’ve brought this idea to life! Introducing the new Foursquare, “which you can download today, learns what you like, and leads you to places you’ll love,” explains Foursquare.

Here’s how Foursquare describes the new functionalities:
Our phones should learn about us – our tastes, our social connections, and our preferences. And, using what they know, they should help us better explore the world around us. If you love vintage clothing, it should tell you that there is a hidden gem nearby. If you’re in a new city, it should tell you that your friend Katy highly recommends this hole-in-the-wall restaurant downtown. If you crave spicy food, it should advise which dishes you should order when you sit down for dinner.

Check out the video below to see it in action! 

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Co-Founder Dennis Crowley on the Future of Foursquare

26 Jun

I have to be honest; I’ve lost a bit of my drive to check-in places after I’ve already  taken advantage of the many first time deals around San Francisco. However, Foursquare is starting to intrigue me again with their plan for the future.

At the last Girls in Tech Fireside Chat, I had the pleasure to listen to Foursquare Co-Founder Dennis Crowley. He explained that Foursquare could soon be your personal tour guide, or Clippy for your pocket. This personal tour guide would be so in tune with your everyday behaviors, that it would recommend places to check out as you walked around the city you’re in. Check out the video of Dennis Crowley describing the future of Foursquare on Socialcam here.

What if Foursquare knew your personal shopping behaviors? Think about all the boutiques and stores you’d discover according to your interests. And, think about how this would change tourism. No need for those guidebooks because Foursquare would help you make the trip your own.

After leaving this fireside chat, I couldn’t help but wonder how all this would change advertising, PR and sales. Do you think these changes would help or hurt these industries?