(Photos: Brittany Powers)
Bouffants and Barnacles Brittany Powers reports, “I just returned from the Piazza Sempione Fall Collection showing at Nordstrom in Walnut Creek. I was delighted to go and view the Italian designer’s many fabulous new contemporary pieces, that were informally exhibited on live models whom roamed around the the department. Exciting event thanks to the wonderful Miss Kelsie Piper and the Collectors Designer Apparel staff. Can’t wait for the next viewing in October!”
Can’t make the trek this week to New York for Fashion Week? Well, Nordstrom Walnut Creek is bringing a taste of it to the Bay Area!
What: Fall 2010 Piazza Sempione Collection. Enjoy informal modeling and refreshments.
When: Friday, Sept. 10, 11 a.m. – 3 p.m.
Where: Nordstrom Broadway Plaza in Walnut Creek: Collectors on floor two.
RSVP: kelsie.piper(at)nordstrom(dot)com or 925-930-7959 ext. 1124
Also, check out how they are promoting the event on Facebook:
Fruitz Watches recently approached me with information on their 24 summer colors featuring delicious flavors like raspberry, lychee, golden pear and melon.
Not only are these watches fun and fresh for a bold summer statement, they have natural frequency technology allowing wearers to sleep better at night, maintain increased focus during the day and reduce overall stress levels. Pretty remarkable!
This added value seemed to good to be true, so I asked the company’s rep to explain further:
“The natural frequency technology is delivered to wearers through a metal disk inside the watch that has been infused with key frequencies in a proprietary process. When worn on the wrist, the watch exposes frequencies and information to the bio-field of the person wearing it. The bio-field, which is the Master energy field that regulates the body’s functions, informs the body to relax, and in doing so, the person becomes more resistant and resilient to stress. When wearing a Fruitz frequency watch you are more in harmony with natural earth, centered and grounded.”
If you’re looking to de-stress your life through fashion, you can find Fruitz at fruitzwatches.com, Bloomingdales and Nordstrom for $225.
Customer service is the springboard for successful public relations and marketing strategies. Anyone can act as the “customer.” Whether someone is a fashionista shopping for the newest pair of Manolos or a journalist shopping for a captivating story. Building and maintaining good relationships is key to public relations.
Nordstrom is probably the best example of placing customer service at the forefront of their business model. They even have their own urban legend about someone returning a set of tires!
During the current economy, department stores are slashing prices and high-end labels are creating lower priced lines. Now, luxury boutique stores are even throwing away their snooty image and starting to place importance on customer service.
Ray A. Smith at the Wall Street Journal explains, “as the luxury goods industry suffers a massive slump in sales – many sales clerks at designer stores who were famously haughty and patronizing suddenly have changed their styles.”
Smith also reports that “some [stores] do acknowledge that they’ve instructed their sales clerks to be less abrupt, spend more time with customers and refrain from being pushy. At Neiman Marcus, sales associates are being encouraged to be “more patient” with customers. “We have seen that customers are more anxious and there is some concern out there,” says Ginger Reeder, a spokeswoman for Neiman Marcus. “So it behooves all of us to remember to be a little more patient.”
If you care about your customer, the customer will care about you and keep your brand secure. As I have said before, in a time of recession, consumers are looking for brands they trust. They want to know that the companies are looking out for them and have their best interest at heart. Fashion brands will gain and retain business while setting themselves apart once they place more importance on customer service.