Tag Archives: personal branding

Personal Branding Magazine: Dress for Success

25 Oct

Hot off the press: Personal Branding Magazine Issue 14: Dress for Success! Yours truly is featured alongside of many amazing people in the fashion business: Kate White, editor-in-chief of Cosmo Magazine; Joanna Coles, editor-in-chief of Marie Claire; Ann Shoket, editor-in-chief of Seventeen Magazine; and Crosby Noricks from PR Couture.

In this issue I talk about how to brand yourself across social media channels. Here’s a snippet of the article for your reading pleasure:

“You may not be a celebrity, but you could be in social media. It’s called social media branding: using a single social channel, or multiple channels, to establish your personal identity in a community. There are many ways to make people notice your brand, but only a few ways to begin establishing yourself as a brand. Before creating content, it’s important to establish a brand that users will remember.”

“No matter what, embrace your personality and interests; people love to hear from passionate people. When I entered into social media, I knew I had to have passion for my interests and give users content that would benefit them. If not, the community would have no reason to listen to me —and let’s face it, people are selfish and if the content doesn’t benefit them in any way, they won’t be engaged. But if you stay consistent and provide interesting content, then you will begin building a following and eventually become a well-known brand!”

Personal Branding Magazine focuses on how individuals can incorporate branding into their own professional and personal development.  Each issues highlights one or more successful personal brands, in additional to providing advice and strategies from experts.  Celebrities such as Evander Holyfield and MC Hammer, as well as CEO’s and prominent business figures, such as Donald Trump and Jack Welch, have already been highlighted.

To read more about Dan Schawbel’s Personal Branding Magazine, check out his blog here: Personal Branding Blog. And, follow him on Twitter @DanSchawbel and find his magazine on Facebook at http://facebook.com/PersonalBrandingMagazine.

Also, if you want to check out the magazine, click here below.

Branding The Real(ity) You

3 Dec

As markets become more and more saturated, it is important to brand yourself as an individual. Emerging new technologies, social media tools, the current job market and reality television are all forces bringing people closer together in a survival of the fittest.

Examples of successful personal branding include pioneers like Karl Lagerfeld, Anna Wintour and Paris Hilton. These people are more than designers, editors and socialites: they are brands. @LakiaGordon explains, “make sure your everyday appearance is reflective of your brand. Promote your passion daily because you never know who you’ll meet.”

It’s also crucial to surround yourself with similar brands and people to help drive your identity. @derville shares her advice, “establish a niche area of specialization. Follow and interact with others in that niche area. Blog and tweet about your area.”

Lastly, give people something tangible like industry news, images, product, or a portfolio of work. @adamstahr shares,  “when branding yourself, don’t underestimate the importance of a body of work. Be a doer, not merely a thinker and talker.”

Incorporating these practices into daily life will create your personal brand and place you in the forefront of your niche. What other ways do you brand yourself?

photos from davidonoue.com, CuteCarry.wordpress.com , Lexposure.net