Tag Archives: PR

PR Couture: The Rise of Instablogging: Tumblr, Instagram & Pinterest Offer a Quick Click Fashion Feast

16 Sep

Recently, I wrote an article for PR Couture on, what I like to call, “instablogging.” Check out the intro below:

In the beginning, when we had to walk uphill both ways to get to the mall, the elite fashion publishing houses provided monthly print magazines to be devoured on the couch, in the bath, under the hair dryer and on the elliptical. Then fashion bloggers established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts.

And the industry took note, eventually moving to partner with bloggers and supplement traditional media coverage by becoming publishers themselves. Then with Twitter and Facebook, access to content became greater and the act of sharing this content became a measurement of business success.

Instablogging, the term we use to describe sites like Tumblr, Instagram and Pinterest are the latest publishing platforms to satiate the industry and fashion public’s growing demand for quick-fix content creation and dissemination. Instablogging enables brands to build and strengthen communities at a rapid pace with a snap of a camera, a pin or a click… 

To read the complete article, check it out on PR Couture.

And, for more on Pinterest, check out my mention in this MediaPost piece:

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PR Case Study: Saurette Makes In-Store Debut After Receiving Star Attention

12 Mar

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I’m proud to announce Saurette, New York based children’s clothing company, is now available for purchase in stores across the U.S. and available online at www.mysaurette.net! It was only last January I covered the star attention Saurette received during the Golden Globes. Now, the coverage and attention has paid off with Saurette launching a full fledged in-store debut.

This is a prime example of earned media coverage resulting in a return on investment. Creating a buzz with media coverage such as events, social media and print will enable a brand to leverage itself while breaking into their target markets. Recognition is everything when it comes to selling a product because it gives customers the promise of quality.

As far as ROI goes, it can be difficult to measure public relations activities for every dollar. A PR campaign needs time to develop and become established before you can truly measure the investment and distance of dollar. Research is one way to measure success, aside from ad equivalency, because it shows the change upon impact of public relations activities. Take a snapshot of the company before you embark on a campaign and compare your results. This method will provide necessary tools to communicate ROI.

As a public relations professional, it is important to show your results at all times. Companies will put more trust in your services and in turn build your reputation and clientele.

Find Saurette in a store near you! Also, Saurette is offering free shipping from www.mysaurette.net just  in time to order those Easter dresses for your little girls! Usethe following code at check-out: SAFRSHP

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