Tag Archives: ROI

Ways to Boost Your Content Marketing

19 Aug

The way companies interact and engage with both prospects and current customers is becoming increasingly complex. Salesfusion shares a few pieces of advice on how you can use content marketing to increase your ROI, brand awareness and engagement:

1) Define your objectives. What is your purpose? Are you trying to increase brand awareness, drive more sales, or build a base of brand loyal customers?

2) Attract, Convert, Nurture. Research your leads to understand their industry, stage in the buying cycle, company size, needs, and more. Your leads are more likely to feel connected to your brand if you create customized content that speaks to them.

3) Strategize. Push content out across a variety of different marketing channels to reach your target audience. Determine what the message will be and how you will convey it. Always keep your ultimate goal in mind when building a full 360 degree consisten marketing campaign.

4) Invest in dynamic content. Dynamic content is when certain aspects of your landing pages or email marketing content change based on the user’s interests to create a relevant, tailored experience. You can garner information to implement this by requesting simple online surveys be completed by your website visitors.

5) Stay organized. Embrace a platform like marketing automation to keep your content marketing organized and segmented. Create a detailed task list to ensure you’re thoroughly covering all steps of the process and allowing time to test and review content before it is pushed out to the public.

Any other tips you’d add to this list? Share your advice by leaving a comment!

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PR Case Study: Saurette Makes In-Store Debut After Receiving Star Attention

12 Mar

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I’m proud to announce Saurette, New York based children’s clothing company, is now available for purchase in stores across the U.S. and available online at www.mysaurette.net! It was only last January I covered the star attention Saurette received during the Golden Globes. Now, the coverage and attention has paid off with Saurette launching a full fledged in-store debut.

This is a prime example of earned media coverage resulting in a return on investment. Creating a buzz with media coverage such as events, social media and print will enable a brand to leverage itself while breaking into their target markets. Recognition is everything when it comes to selling a product because it gives customers the promise of quality.

As far as ROI goes, it can be difficult to measure public relations activities for every dollar. A PR campaign needs time to develop and become established before you can truly measure the investment and distance of dollar. Research is one way to measure success, aside from ad equivalency, because it shows the change upon impact of public relations activities. Take a snapshot of the company before you embark on a campaign and compare your results. This method will provide necessary tools to communicate ROI.

As a public relations professional, it is important to show your results at all times. Companies will put more trust in your services and in turn build your reputation and clientele.

Find Saurette in a store near you! Also, Saurette is offering free shipping from www.mysaurette.net just  in time to order those Easter dresses for your little girls! Usethe following code at check-out: SAFRSHP

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