Tag Archives: Saurette

PR Case Study: Saurette Makes In-Store Debut After Receiving Star Attention

12 Mar

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I’m proud to announce Saurette, New York based children’s clothing company, is now available for purchase in stores across the U.S. and available online at www.mysaurette.net! It was only last January I covered the star attention Saurette received during the Golden Globes. Now, the coverage and attention has paid off with Saurette launching a full fledged in-store debut.

This is a prime example of earned media coverage resulting in a return on investment. Creating a buzz with media coverage such as events, social media and print will enable a brand to leverage itself while breaking into their target markets. Recognition is everything when it comes to selling a product because it gives customers the promise of quality.

As far as ROI goes, it can be difficult to measure public relations activities for every dollar. A PR campaign needs time to develop and become established before you can truly measure the investment and distance of dollar. Research is one way to measure success, aside from ad equivalency, because it shows the change upon impact of public relations activities. Take a snapshot of the company before you embark on a campaign and compare your results. This method will provide necessary tools to communicate ROI.

As a public relations professional, it is important to show your results at all times. Companies will put more trust in your services and in turn build your reputation and clientele.

Find Saurette in a store near you! Also, Saurette is offering free shipping from www.mysaurette.net just  in time to order those Easter dresses for your little girls! Usethe following code at check-out: SAFRSHP

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Twitter Increases Speed of Fashion Trends

9 Feb

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Twitter is the fastest and most concise way to exchange information. Bloggers use it to promote themselves, track up-to-date trends and immerse themselves in their industry. Twitter can also be used to promote companies, labels, celebrities and those who want to be connected and consume information at light speed.

Fashion bloggers, designers and apparel companies utilize twitter in a way that may change the face of fashion. Nordstrom (@Nordstrom), Saurette (@Saurette), Solessence (@Solessence), and Hayden-Harnett (@hayden_harnett) are all companies tweeting frequently about trends and their own products. With the exception of WWD, fashion trends are mostly reported by print magazine on a monthly basis. Now, with the use of Twitter, fashionistas everywhere can consume fashion 24/7. This enables consumers to become inspired by trends, designers and celebrities at any moment.

Twitter paves the way for fashion trends to come and go in a matter of seconds. The astronomical number of exchanges between people on twitter ignites this type of behavior.

As fashionistas exchange trends on twitter, consumers will be overloaded with trends and fashion news. Don’t get me wrong, I’m happy that there is an overload of fashion news accessible at my fingertips, but this might mean that trends will have shorter life spans.

Consumer brands and fashion labels thrive on trends. Department stores pick up on these trends in order to drive business. With the use of buyers, department stores seek out labels that are consistent with current trends. As trends start to have shorter life spans department stores may not have the capacity to keep up. Boutiques, on the other hand, have the capacity to thrive with the changing trends because they have a smaller inventory.

Can businesses keep afloat if trends have shorter life spans? And will boutiques thrive while department stores go by the wayside?

Photo: Jack & Bill PR post on twitter during Fashion Week

Saurette Receives Star Attention at Golden Globes

20 Jan

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Last week I had a wonderful conversation with Saurette‘s designer, Lisa Kanouse.  The children’s clothing designer recently participated in The Boom Boom Room gifting suite at the Golden Globes this year and was greeted with much praise from celebrities like Kathy Hilton, Tim Allen, Ali Landry, Jake Busey, Kevin Dillon, Scott Baio, Joey Lawrence, Jodi Sweeten and many more.

Saurette debuted in March 2008 with the mission to provide “stylish, high-quality clothes for kids who seek unique expression,” explained Kanouse. Every piece is a cotton/silk blend, which lends an incredibly soft hand to the fabric. Saurette is also machine and/or hand washable providing an easy clean for all those busy parents.

Invited to the Golden Globes by Jayneoni Moore, celebrity fashion stylist and commentator on shows such as Entertainment Tonight, Vh1 and Access Hollywood, Saurette’s most sought after pieces were the tree embroidered baby doll top in charcoal, the cabbage floral jakebuseyskirt in fuchsia and the embroidered skirt in white and pink.

Kanouse sums up her experience at the Golden Globes into one word: “fantastic.”  Small and new start-up brands as well as more established brands such as Graco and Robeez were featured at the gifting suite.  “The group of vendors in my section quickly became friends by sharing stories and exchanging business cards,” explained Kanouse.

When asked what her most memorable moment was during the Golden Globes, Kanouse chose her meeting with Kathy Hilton. “She told me how much she loved the collection. Kathy Hilton asked for the blue embroidered baby doll top for her niece…It was so exciting, but mostly, Kathy was very nice and genuine—that made the show for me.”

Saurette plans to continue to build its boutique base and relationships with key specialty department stores such as Neiman Marcus, Saks Fifthkathyhilton Avenue and Nordstrom. Kanouse also plans to approach stores like Lisa Kline and Kitson Kids in L.A.

Kanouse has also finished putting together Saurette’s fall collection, which is now in New York, L.A. and Dallas. The collection offers sweaters in a cotton yarn that have a cashmere hand. ”[It] makes you want to cuddle up with them,” described Kanouse.

Also, look out for Kanouse at Citibabes in the NYC area. She has been invited to instruct a special fashion design class for their CitiSchool master’s program sometime in March or April.