Happy Fashion Week, everyone! No matter if you’re in New York or you’re on the west coast wishing you were at Fashion Week, you too can attend Fashion Week at all hours by living vicariously through the hashtag: #NYFW.
And, similar to Twitter’s microsite (shown above), I added an RSS feed of the hashtag #NYFW to the right column of this blog. Of course, it’s not as advanced, but I didn’t want you to miss a second of Fashion Week, no matter where you were on the web!
Now, Twitter built a microsite aggregating and organizing every tweet and picture with the hashtag #NYFW. Sponsored by American Express and partnering with @Modelina, @WomensWearDaily, @Bergdorfs and @AskBobbiBrown, Twitter has also created @nyfw account bringing content from a number of reputable sources.
“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage,” reports Mashable.
How are you tracking spring New York Fashion Week? If you’re attending the shows, are you also using Twitter to follow the shows you may be missing?
I hope everyone followed @BabyPhat on Twitter last night during their Fall ’09 show! The collection layered light-weight fabrics paired with stylish outerwear that were true to the feminine form. It was fun to experience the madness and excitement that goes on backstage from their perspective. I felt as if I were standing right next to their PR people at the show! @BabyPhat described the crowd, the fashions, the make-up and even the after-party in real time. The tweets were very personal with statements like, “Kimora has arrived. She looks stunning!” and “10 minutes til show time!” @BabyPhat even used Flickr, shown below, to give people an insiders perspective.
Many readers have predicted this is just the beginning of scheduled Twitter sessions during large events. Jack with FashionVoices.com predicts that more labels will be utilizing Twitter this time next year and even posting video. Accessibility is key to building trust in an audience and Twitter is one of the best social media tools to employ. As I have said before, Twitter is on it’s way to changing the face of the fashion industry. Baby Phat is just one of many labels to make this intelligent change and bring their audience closer to the action.
Baby Phat is showing their Fall ’09 collection tonight at NY Fashion Week. The high-class hip-hop label will also be giving fans an insiders look into what goes on backstage at one of their shows. Baby Phat is going to tweet in real time through a live Twitter feed from backstage at the Baby Phat show tonight, February 17, 2009 from 7:00 p.m. to 9:00 p.m. E.S.T. Fans will be able to log on to www.twitter.com/babyphat and get a backstage pass to find out what goes on behind the scenes at one of the most fabulous shows of the year!
I applaud Baby Phat’s efforts to be accessible to consumers through social media. Using a live Twitter feed creates a personal relationship between the company and their target audience. Be sure to follow Baby Phat tonight and weigh in on their live feed by posting your comments. Can’t wait to check it out tonight!